Bobby Shand

Bobby Shand is an accomplished marketing leader with over 30 years of experience in identifying and fulfilling B2B and DTC opportunities. As the founder and former CEO of The Shand Group, Bobby worked with more than 300 renowned brands, including Absolut, IWC, and GIA among many others. With offices in Los Angeles, Seattle, New York, and Shanghai, his agency increased market share for partners while fostering personal and professional growth for its stakeholders. Under Bobby’s leadership, The Shand Group provided strategic planning, creative development, media and marketing services for global brands across industries. His understanding of market dynamics and ability to tailor solutions for diverse, complex cultures helped clients achieve success in both domestic and international markets. Bobby is also an accomplished musician and songwriter, and an active board member for non-profit organizations such as AHA! (which focuses on teaching social and emotional intelligence to teens) and the Human Thread Foundation, where he contributes on efforts to combat human trafficking. Bobby seeks to inspire, and drive change through strategic insights and innovative thinking.